About
Helping companies navigate data and AI — without the overhead of a large consultancy.
Background
I am the founder of Principles Analytics, an independent advisory practice focused on data strategy and artificial intelligence. I work directly with executives and boards — without the hierarchy of a large consultancy — to help organisations build lasting data capability.
My work sits at the intersection of business strategy and technology. Over the years I have advised companies across industries on everything from building foundational data infrastructure to deploying machine learning at scale and approaching AI disruptions pragmatically.
I am available to engage as a retained strategic advisor, an independent board member, or for focused project-based work. In every engagement, I bring rigorous thinking, an independent perspective, and a genuine commitment to outcomes — not just outputs.
Areas of expertise
How I work
The name Principles Analytics is deliberate. Good data work — like good advice — is grounded in principles that outlast any single tool or trend.
No vendor affiliations, no hidden incentives. My recommendations serve your interests — full stop.
Complex data and AI topics translated into clear, actionable insight for leaders at every level.
Strategy is only as good as its execution. I focus on what is feasible given your context, constraints, and culture.
Building durable capability — not just delivering a report. I measure success by the difference made, not days billed.
If you are looking for an experienced, independent voice on data and AI, I would love to hear about your situation.
Get in touch